Dealer website speed test 1.8 seconds. On a phone. On slow 4G.
Most of your shoppers are on a phone, often on a weak signal. Every second they wait, some of them leave. So we measure speed the hard way.
Time until the page has fully loaded. Median of 5 cold loads.
The numbers
Measured Nov 11, 2026 in a real Chrome browser emulating a phone: slow 4G and a CPU slowed down 4x, cache empty, median of 5 loads each. The MotoFire store is motosporthillsboro.com, the other site is a powersports dealer on another website platform.
| Measure | MotoFire inventory | MotoFire homepage | Other platform inventory |
|---|---|---|---|
| Server response | 0.15 s | 0.15 s | 0.40 s |
| First content on screen | 0.66 s | 0.36 s | 4.16 s |
| Main content shown (LCP) | 1.76 s | 2.34 s | 23.5 s |
| Fully loaded | 1.73 s | 2.50 s | 27.2 s |
| Time the page is frozen | 0.08 s | 0.48 s | 2.21 s |
| Layout shift (CLS) | 0.01 | 0.00 | 0.06 |
| Data downloaded | 0.63 MB | 0.70 MB | 5.29 MB |
| Requests | 25 | 27 | 197 |
"Time the page is frozen" is Total Blocking Time: how long scripts keep the page from responding to taps. LCP is Google's Largest Contentful Paint.
How we get there
Photos sized to the screen
Every photo is stored as our own WebP and served at the width each screen needs: a phone never downloads a desktop photo.
The right photo first
The first photo a shopper sees loads first. Photos further down wait until the page is ready and the shopper scrolls toward them.
No script pile-up
No heavy front-end framework and no stack of third-party widgets. Ad pixels load only after the page has.
Live, not reloaded
Search results update over one live connection as shoppers type, without reloading the page.
Fonts we host
Only the font weights the site uses, from our own server, so text appears right away.
Nothing jumps
Every image has its size set ahead of time, so buttons don't move under a shopper's thumb.
This site too
The page you're reading follows the same rules: one HTML file with the styles built in, two fonts, and photos sized for your screen.
About the test
Why test on a slow phone connection?
Most powersports shoppers browse on a phone, often out of range of good signal. Google also ranks pages by how they load on phones. A site that's fast on slow 4G is fast everywhere.
What is Largest Contentful Paint (LCP)?
LCP is the moment the biggest thing on the first screen, usually the first unit photo, appears. Google treats under 2.5 seconds as good. It's one of the Core Web Vitals used in search ranking.
Can you test our current site?
Yes. We'll run the same test on your inventory page and on a demo of your store on MotoFire, and send you both sets of numbers. Ask for a speed test.
How fast is your site?
We'll run the same test on your current site and show you the numbers side by side.