Powersports dealer software Sell more units with less work.
MotoFire is the website, inventory system, photo studio, texting inbox and competitor price tracker for your dealership, all in one platform. It's wired to your DMS and to the makers' catalogs, and it's fast.
Speed measured Nov 11, 2026 on a live MotoFire store: phone, slow 4G, 4x slower CPU, median of 5 loads. How we measure →
Studio photos. No studio.
Shoot the unit where it's parked. AI swaps the parking lot for a clean studio or any scene you pick, and the bike stays exactly as photographed.
- Photo Booth: restyle every new or used unit in one batch, then approve each photo before it goes live.
- 11 ready scenes (studio, showroom, motocross track, mountain road…), or describe your own.
- A few cents a photo, and the original is always kept.
Real units from MotoSport Hillsboro's inventory
Inventory that runs itself
Connect your DMS and new units show up with the right model, specs, MSRP, description and photos. Sold units come off the site. Your team only handles what needs a person.
Quick edit
Click any cell to change a unit's main fields and prices in place. Shift+Enter saves and moves to the next unit.
Same price, every twin
Change a price and MotoFire offers it to every unsold unit of the same year, model, trim and condition, with full price history.
Your columns
Each person picks their own: stock number, VIN, every price part, cost, out-the-door total, days in stock, photo count.
64,000-model catalog
Makers' models, colors, codes, MSRPs, studio photos and specs. Units show stock photos until yours are shot.
Review queue
Anything the system isn't sure about waits for one click, and every pick teaches it for next time.
Edit on the live site
Staff click a price or description on the public unit page and change it right there.
Know their price. Beat it in one click.
MotoFire reads your competitors' websites every day and lines their units up against yours, model by model.
- Match or beat by $N: review every unit's old and new price before anything changes.
- Guard rails: prices only go down, never below cost, and big cuts start unticked.
- On every lead: salespeople see the competition's price before they call back.
- Sold & added: see what each competitor sold and what just arrived.
Illustration with made-up models, stores and prices.
Texting built in. Pictures included.
Riders would rather text than call. Two-way SMS and MMS are built in, so you don't need a separate texting tool, and every message sits next to its lead.
- Picture messages: customers send photos of their trade, and a shared unit goes out as its photo, price and link.
- One inbox: texts, email, Facebook Messenger and Instagram DMs, live.
- A line per salesperson, or one shared store number.
- AI writing help: draft, polish or sum up. Nothing sends until your rep does.
- STOP handled for you, with delivery receipts on every message.
Tap to view price & photos
Illustration
The CRM is built in. One thread per rider.
Leads, texts, email and DMs land in one conversation per customer, next to the units they asked about and the ones they browsed on your site.
- Shopper history: the units they opened, saved and searched for, on every lead.
- Lead routing: round robin, or a manager picks against the clock.
- Reps see their own customers. Managers see everyone and reassign.
- Sales matched to leads when your DMS marks a unit sold.
Leads (2)
What they looked at
Latest
Illustration
One platform, start to sale
Live inventory search
Results update as shoppers type, with typo-tolerant suggestions and filter counts. Sold units and price drops update open pages instantly.
12 lead forms
Quotes, trade-ins, test rides, credit applications, service, parts and price-drop alerts, ready to go.
Sales matched to leads
When the DMS marks a unit sold, MotoFire finds the lead that sold it and credits the campaign behind it.
Meta & Google Ads
Pixel, Conversions API, vehicle catalog, campaigns and budgets, plus offline conversions for every lead and sale.
Secure credit apps
Encrypted applications and documents, logged views, and personal data you can wipe while the audit trail stays.
Spanish site
Turn on a full Spanish site. AI translates your own text, and your corrections are kept.
Shoppers don't wait. Neither do we.
Most riders shop on a phone. We ran the same test on a MotoFire store's inventory page and on another platform's dealer site: a phone on slow 4G.
Dealers ask us
What is MotoFire?
MotoFire is software for motorcycle and powersports dealerships. It runs your public website and inventory, restyles unit photos with AI, keeps prices in check against your competitors, and gives your team one inbox for texts, email, Messenger and Instagram, all on one platform.
Which DMS does MotoFire work with?
MotoFire syncs units from Lightspeed EVO every hour, and marks units sold on the website when they sell in the DMS. Stores on other systems can load inventory by CSV or through the MotoFire inventory API.
Will we lose our Google rankings if we switch from DealerSpike?
Your old DealerSpike page addresses (inventory, unit and form pages) redirect to their new MotoFire pages, and the DealerSpike inventory feed keeps working at the same address, so search engines and listing partners follow you to the new site.
Can we keep our domain and our look?
Yes. Each store keeps its own domain, logo, colors, header and homepage. We build the demo in your branding so you can see it before you switch.
How fast are MotoFire dealer websites?
On a phone over slow 4G with a slowed CPU, a MotoFire inventory page with 983 units shows its main content in 1.8 seconds. The same test on another platform's dealer inventory page took 23.5 seconds. See the full test.
How do AI photo backgrounds work?
Pick a photo (or a whole group of units in Photo Booth) and a scene such as Studio or Showroom. AI replaces the background and keeps the vehicle exactly as photographed. In Photo Booth you approve each photo before it goes live, the original is always kept, and each photo costs a few cents. See real examples.
Do we need a separate texting tool?
No. Two-way SMS and MMS are built into the MotoFire inbox and run on a Twilio number connected to your store. Customers can send photos, and a shared unit goes out as its photo, price and link. More on texting.
Is there a Spanish version of the site?
Yes. Turn on Spanish and the whole public site is available at /es, with your own text translated by AI and your corrections kept.
See it on your inventory.
We'll load your units into a demo store so you can see your own bikes on MotoFire before you decide.