Powersports dealer CRM Every lead, text and sale. One thread per rider.
Website leads, texts, email, Facebook Messenger and Instagram land in one conversation per customer, next to the units they asked about and the ones they browsed. Your team sees the whole story before they reply.
Sounds good, Saturday at 10 works
Would you take my GasGas in trade?
Re: Vulcan 900 Classic, out-the-door
📷 Sent a photo
New lead · Test Ride · Z650
Unassigned · Open till 6 today?
Tap to view price & photos
Customer
- Mobile
- (503) 555-0182
- Prefers
- Text
- Salesperson
- Sam R.
- Area
- Near Beaverton, OR
Leads (2)
What they looked at
Illustration with made-up customers. Unit photos are real, from a MotoFire store.
A CRM your reps will actually use
One timeline
Every website lead, text, email, DM and staff note for a customer, in order, matched by mobile number and then email.
Shopper history
See the units they opened, saved and searched for on your website, before and after they sent the form.
Lead routing
Round robin, or a manager picks with a countdown and it falls back to round robin. Reps can mark themselves away.
The rep they asked for
Forms can ask "Are you working with a sales rep?" and send the lead straight to them.
Who sees what
Managers see every conversation and reassign. Reps see only theirs. A text to the store line waits for a manager.
Stays together
Assign a conversation and its leads and linked credit applications move with it. Repeat leads bundle into one.
Their preference first
If the customer asked for email or a call, the composer starts on email and asks before sending a text.
Closed with a reason
Sold, not interested, bought elsewhere, couldn't finance and more, so you know why leads didn't buy.
Every step logged
Every assignment, routing step and status change goes into the lead's history, and every message keeps its delivery record.
DMs in the same inbox, photos and all
Messages to your Facebook Page and Instagram account come into the inbox, marked with their platform, and replies go out as your Page. Photos are saved both ways.
- Know the reply window: Meta limits how long a Page can answer, and the composer tells your rep whether they still can.
- AI drafts a reply from the conversation. Your rep edits and sends it, and nothing goes out on its own.
- Quick replies fill in the customer's first name, the unit, the rep and the store.
- Unread badges in the sidebar, and threads update as messages arrive.
Illustration
No lead sits waiting
Choose per lead type, from the trade form to the credit application: leave them in the shared inbox, deal them out round robin, or let a manager pick against the clock.
- Manager pick: the lead waits with a countdown. If nobody picks in time, it goes round robin.
- Round robin sends it to whoever has gone longest without that kind of lead.
- Away takes a rep out of the rotation until they're back.
- My leads badge shows each rep their new leads and the picks waiting on them.
2025 Kawasaki Z650Test RideManager pick4:12
KLR650 tradeValue Your TradeRound robinSam R.
Vulcan 900 ClassicMake A DealAsked for repAlex T.
No unitCredit appRound robinAway → Jo M.
Illustration
Know which leads bought
When your DMS marks a unit sold, MotoFire looks up the buyer and finds the lead they sent, even when they bought a different unit than they asked about.
- Matched by phone or email, or flagged as likely on the same name for a manager to confirm.
- A Sold tab and a badge on every lead that turned into a sale.
- Sales by lead type in Analytics, with the median days from lead to sale.
- Private by design: the buyer's details are compared and dropped, never stored.
Sale matching uses Lightspeed's DMS connection.
Sold Nov 8 · 12 days after this lead
Likely Same first and last name
Illustration
The CRM, answered
Do we still need a separate CRM?
No. Leads, texting, email, Messenger and Instagram, routing and sales tracking are all part of MotoFire, on the same data as your website and inventory, so nobody copies leads from one system to another.
How are new leads assigned?
You choose for each lead type: leave them in the shared inbox, round robin, or manager pick with a time limit that falls back to round robin. If the customer named a sales rep on the form, the lead goes to that rep unless they're away.
Can salespeople see each other's customers?
No. Salespeople see only the conversations and leads assigned to them. Managers see everything, can filter by salesperson and can reassign.
What does a rep see about a customer?
Their messages on every channel, staff notes, their leads, the units they asked about or were sent, and what they looked at on your website: units opened and saved and the searches they ran.
How do you know which leads turned into sales?
With Lightspeed connected, each unit your DMS marks sold is matched to leads from the 180 days before the sale, by phone or email, or by name for a manager to confirm. Matches show on the lead and in Analytics.
See your leads in one place.
We'll walk you through the inbox in a demo store.