Competitor price tracking Know their price. Beat it in one click.

MotoFire reads the websites of the stores you compete with every day and lines up their units against yours, model by model. You see where you're the lowest, where you're losing deals, and fix it in one step.

Illustration with made-up models, stores and prices.

Your position, at a glance

Every model you list is marked Lowest, Tied, Above lowest or Highest against the stores you picked, with a chart of how far off you are and a head-to-head per store.

Match or beat by $N

Tick models, choose match the lowest or beat it by an amount, against every store or one. Review every unit's old and new price before anything changes.

Guard rails

Prices only go down, never below your cost, hidden prices are left alone, and cuts of 15% or more start unticked in case of a wrong match.

On every lead

A lead about one of your units shows the same model at your competitors, so your salesperson knows the number before calling back.

Sold & added

See what each competitor sold and what just arrived, month by month, with asking prices and photos.

Every store in the region

A directory of every powersports store in Oregon, Washington, Idaho and California, with brands, logo and website platform. Pick your competitors from it.

Strict matching, so the numbers are right

Stores write model names their own way, and a wrong match means a wrong price. MotoFire only matches a competitor's unit when the make, model year and condition agree and the model names really mean the same bike: the engine number and trim words must agree, so a "KLX 230 SM" is never compared with a "KLX 230 S". Units with the same VIN always match. Colors don't count, and a store's ten identical units show as one row.

Every price change made from the Market page is recorded in the unit's price history with the reason, so you always know why a price moved.

Questions

Competitor pricing, answered

Where do competitor prices come from?

From the competitors' own public websites, read once a day. Each listing keeps its price history, so you can see when a competitor cut a price.

Can it lower our prices automatically?

No. A person picks the models and reviews every unit's new price before it's applied. Prices only go down and never below your cost.

Which regions are covered?

The store directory covers Oregon, Washington, Idaho and California today. Ask us about your area.

Do salespeople see competitor prices?

Yes. Each lead about one of your units shows a Competitor pricing card with the same model at the stores you watch.

See your prices against your market.

We'll show your own models next to the stores you compete with.