Powersports inventory management Inventory that runs itself.
Connect your DMS and every new unit arrives on your website with the right model, specs, MSRP, description and photos. Sold units come off on their own. Your team only touches what needs a person.
From the DMS to the website
MotoFire reads your units from Lightspeed EVO every hour. Each one is matched to its model in our catalog of about 64,000 powersports models, first by the maker's model code, then by name. A matched unit gets the model's specs, MSRP, description and studio photos, and keeps its own price, color, mileage and photos.
Anything the system isn't sure about, like a model code it hasn't seen, waits in a Review queue for one click. Every pick teaches it, so the next unit with that code links on its own.
AI fills the gaps the makers leave: it builds missing models from manufacturers' pages, sorts color names like "Pearl Crystal White" into families, and tags each model's riding style and engine size so shoppers can filter by "450cc motocross".
Fast by hand, too
- Quick edit: click any cell in the inventory table to change fields and prices in place. Shift+Enter saves and jumps to the next unit.
- Your columns: each person picks stock number, VIN, every price part, cost, out-the-door total, mileage, days in stock and photo count.
- Same price, every twin: change a price and MotoFire offers it to every unsold unit of the same year, model, trim and condition.
- Price history: every change is recorded with who made it and why.
- Bulk actions: publish, mark sold, archive, feature, clearance and feeds for many units at once.
- CSV import and export, plus a documented inventory API with scoped keys.
- Edit on the live site: staff click a price or description on the public unit page and change it there.
Around the unit
Stock photos until yours
New units show the model's studio photos until your own are shot, then switch automatically.
Parts that fit
Link a model to WPS fitment and unit pages list accessories that fit, with your store's own parts stock.
On the lot right now
With QR Snap, unit pages show which units are physically in the store's on-site zones.
Listing feeds
Cycle Trader, Facebook vehicle catalog and DealerSpike-format CSV feeds stay in step with your stock.
AI photo backgrounds
Turn lot photos into studio shots, one at a time or the whole inventory at once. See examples.
Competitor prices
See each model's price at the stores you compete with, and match or beat it. How it works.
Inventory, answered
Which DMS does MotoFire sync with?
Lightspeed EVO, every hour. Units sold in the DMS come off the website automatically. Stores on other systems can load inventory by CSV or the inventory API.
What's in the catalog?
About 64,000 powersports models with makers' model codes, colors, color MSRPs, studio photos, spec sheets and descriptions. Models missing anything can be filled in by AI research.
Will a sync overwrite our edits?
Catalog updates only change fields a unit still has from the catalog, so your edits stay. When the DMS and a staff edit disagree, the unit is flagged in Review instead of being silently overwritten.
Can we change prices on many units at once?
Yes: bulk actions in the table, matching prices on identical units, competitor match or beat, and batch price changes through the API. Every change is kept in price history.
See your inventory on MotoFire.
We'll load your units into a demo store so you can see the matching and photos on your own stock.