Powersports dealer software features Everything a dealer needs. Nothing bolted on.
One system for the website, inventory, photos, leads, texting, ads and competition. Every part shares the same data, so nothing gets typed in twice.
Your website
Live inventory search
Results update as shoppers type, with typo-tolerant suggestions, filters that count as you click, price and year sliders, and list or grid views.
Dealer websites →Always current
When a unit sells or a price drops, every open inventory page updates on its own, with no reload.
Unit pages that close
Galleries, an itemized price box, specs, video, Make a deal, trade, financing and price-drop alerts.
Similar units
AI profiles every unit so shoppers see real alternatives, scored on what actually matters for that kind of vehicle.
Compare
Up to four units side by side, with every spec and a "differences only" switch. Shareable by link.
12 lead forms
Quotes, trade-ins, test rides, credit applications, service, parts, price-drop alerts and more.
Riding style & cc filters
Every model is tagged with its riding style and engine class, so "450cc motocross" is one click.
Built for Google
Structured data on every unit, a sitemap, canonical links and one primary domain with redirects.
Fast on phones
Photos resized for each screen as WebP, self-hosted fonts, and no layout jumps. See the numbers.
Spanish site
A full Spanish version at /es. AI translates your own text and keeps your corrections.
A/B tests
Try new wording on buttons and count the views, clicks and leads for each.
Your look
Each store keeps its own domain, logo, colors, header and homepage, edited from the admin.
Inventory & catalog
DMS sync
Units sync from Lightspeed EVO every hour, and sold units come off the site.
Inventory management →64,000-model catalog
Makers' models, colors, codes, color MSRPs, studio photos and spec sheets, normalized in one place.
Automatic matching
Units link to their catalog model by OEM model code, then by name, and get specs, MSRP, description and stock photos.
Review queue
Anything uncertain waits for a person. Every pick teaches the system for every future unit with that code.
Quick edit
Edit fields and prices in the table. Shift+Enter saves and moves to the next unit.
Same price, every twin
A new price is offered to every identical unsold unit, and all changes go into price history.
Bulk actions & CSV
Publish, mark sold, archive, feature, clearance and feeds in bulk, plus CSV import and export.
Parts that fit
Link a model to WPS fitment and unit pages list accessories that fit, with your store's own stock.
Listing feeds
Cycle Trader, Facebook vehicle catalog and the DealerSpike generic CSV feed, built in.
Inventory API
A documented JSON API with scoped keys, batch price changes, photo uploads and an audit log.
On the lot now
With QR Snap, unit pages show which units are physically on site.
Edit on the live page
Staff click a price or description on the public site and change it there.
AI that does the busywork
AI backgrounds
Lot photos become studio shots, one at a time or the whole inventory in a batch.
See examples →Model research
Builds missing models from makers' pages: photos, specs, MSRP and description.
Colors & classes
Sorts makers' color names into families and tags riding style and engine size.
Reply help
Drafts and polishes texts and emails and sums up long threads. Your rep always sends.
Campaign ideas
Proposes Meta and Google campaigns and audiences from your own numbers.
Cost controls
Costs shown before batches run, and hourly caps on AI runs per dealer.
Leads, texting & sales
SMS & MMS
Two-way texting with pictures, built in. Share a unit and its photo, price and link go out as one message.
Dealer texting →One inbox
Texts, email, Facebook Messenger and Instagram DMs in one thread per customer, updating live.
Dealer CRM →Lead routing
Round robin or manager pick, with a line per salesperson or a shared store number.
Shopper history
Each lead shows the units the shopper browsed and saved, and roughly where they are on a map.
Sales matched to leads
When the DMS records a sale, MotoFire finds the matching lead and credits the campaign that brought it in.
Secure credit applications
Encrypted applications and documents, logged views, and a wipe that keeps the audit trail.
Marketing & competition
Meta ads
Pixel and Conversions API, a live vehicle catalog, catalog campaigns, budgets with caps, audiences and an AI optimizer.
Google Ads
Spend, leads and sales per campaign, AI-built Search campaigns, keyword clean-up and offline conversions.
Analytics
Visits, sources and leads for the area you serve, without third-party trackers.
Competitor prices
Your models against your competitors' sites, read daily, with one-click match or beat.
Competitor pricing →Sold & added
What each competitor sold and what just came in, month by month.
Regional directory
Every powersports store in Oregon, Washington, Idaho and California. Pick the ones you compete with.
Built to last
You own the data
Your catalog, photos and leads in one database. Every photo is stored as our own WebP copy, not someone else's link.
Secure by default
Encrypted secrets and applicant data, hashed sessions and API keys, staff roles and an audit log.
Many stores
Run several dealerships, each with its own domain, branding, staff and settings.
See it on your inventory.
We'll load your units into a demo store before you decide.